![]() There is a lack of a long-term view of the business development, the surrounding infrastructure, the processes and the organisation and often there is no consensus on the requirements for a DAM solution. ![]() Can the user numbers, geographical coverage, multilingualism, product ranges, business departments and data model still be covered in a few years' time? A DAM solution should be flexible and scalable enough to grow with the company.ġ) No strategy: Implementation projects are often thought too short. This includes integration with other data management systems such as product information management (PIM) solutions, as well as with layout software for more efficient image editing processes and with output channels, e-commerce channels, apps, websites, and more.ĥ) Future viability: For greater investment security, preliminary considerations should be made about the planned business development. Only when it is clear how things work can they be neatly transferred to a DAM solution and optimised.ģ) Organisation: Who is responsible for which step in the content creation process? Who needs which access rights and which external users are there? Only when each user is assigned a clear role with individual access rights can the greatest possible security and effectiveness be guaranteed.Ĥ) Technology: For seamless, cross-system processes, the DAM solution must be integrated into the existing IT infrastructure. This can be used to formulate the requirements for the DAM system, which file types are supported and in which formats they must be present in order to map the entire lifecycle of each asset.Ģ) Processes: A transparent mapping of all processes in the creation, creation, modification and output of all content elements ensures that no essential workflows can fall by the wayside. 1) Data: First of all, there must be clarity about which digital assets actually exist in the company and how they are used. ![]()
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March 2023
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